VMA is the premier Visual Merchandise Training provider in Asia. Our workshops and seminars are known throughout the region as the most comprehensive programs on the subject of VM.

Our various VM courses are some of the most popular in Asia. Since they were introduced in 2004, over 800 retail executives and visual merchandisers from some 190 companies have attended the course.

The courses aim to assist retail managers, operations managers, buyers and retail executives to better understand the secrets of how visual merchandising is being used by global players to enhance its brand image, improve merchandising skills and improve sales. Contact the Retail Academy of Singapore at 6838 7001 to register for the course.

About the Facilitator

Jose Maria Bustos is one of this years (2008) winners of the Institute of Store Planners/VMSD 1st Place Award for 'Specialty Department Store Design'. He also has an MFA (San Francisco Art Institute) and BFA (SFAI) as well as being a Rockefeller Fellow (museum studies and education). Jose Maria has worked within the Visual Merchandising Industry for over thirty years having worked for companies like I. Magnin & Co., Saks Fifth Avenue, Marshall Field's & Co., Dayton's & Hudson's department stores (Director for 150 department stores)  and C.K. Tangs. He has written articles for Retail Asia Publishing and for Retail Biz, published by the Times of India and recently several articles for InSpire Retail, Capitalands in house magazine. He is presently Creative Director of VMA Pte Ltd, a Visual Merchandising consultancy and design firm based in Singapore and Malaysia. 

"Without a doubt Jose Maria Bustos is today the leading exponent of Visual merchandising practicing in Asia. His unique and extensive background in department and specialty stores in the USA combined with many years of practical experience in Asia and the Pacific Rim make him what he is today."

Professor Martin M. Pegler

Workshops: Visual Merchandising: VM Countdown, Soft Lines or Hardlines, VM master Class

Note: Workshop can only be booked directly with VMA.

Costs vary depending on client’s requirements and the number of participants.

Training Overview

The program aims to assist retail managers, operations managers, soft lines (apparel, accessories, shoes) buyers and retail executives to better understand the secrets of how visual merchandising is being used by global players to enhance its brand image, improve merchandising skills and improve sales.

These secrets will be revealed, taught and demonstrated through the use of highly effective training tools and techniques. Participants will better understand how to differentiate themselves from the competition and increase their market share. They will also learn how to structure and create visual merchandising departments based on the latest models being used by some of the world’s most successful retailers.


After completion, the participants will have an understanding of:

  • Creativity and visual merchandising
  • How to create a visual merchandising department and structure • Creating visual consistency in multiple soft lines or hard lines stores/country operations
  • Soft/Hard lines merchandising guidelines and plan-o-grams
  • Use of color in soft/hard lines merchandising and visual presentations
  • Incorporation of graphics in lifestyle retailing!
  • Point-of-sale display and signing


Who Should Attend?

This program is ideally suited to soft or hard lines department managers, operations managers, buyers, store planners, interior designers interested in retail work, marketing executives, retail executives, display executives and practitioners.

Visual Presentation

Topics include:

  • Understanding and developing your creative self in visual merchandising
  • Colorization: Techniques to ensure soft lines merchandising, presentations and displays are fashion savvy and attractive • Brand Imaging at Point-of-Sale: How to build a brand through in store display
  • Visual Merchandising and Store Design: The “lifestyle concept” and how it impacts business
  • Displays and Window Presentation for soft lines window display, and editorial displays
  • Soft lines Merchandise Presentation: How to correctly merchandise floors and walls using plan-o-grams and corporate guidelines
  • Retail Graphics: The latest trends and effective uses
  • Technology and Visual Merchandising



This 2-day program is conducted in an interactive workshop style using discussion, workshops and case studies to reinforce the skills outlined.